We know that the process of searching and registering a domain name is fun and exciting.   Whether it’s your business, organization, and or your personal website, you have the ultimate power in the creation of your online presence.  At savinDomains.com, we want to make sure your pick your domain names like a professional.  If you stick with these rules, you’ll be sure you’ll be making the right investment in securing your domain name registrations!

5.)  Avoid Trademark and Copyright Infringements

If the domain name you are after has a publicly known trademark out there (and the fact you have hesitations to register it), then simply avoid from registering the domain name.  For example, if you think you can get away with registering coca-cola.info and sell it back to the company, you may want to think again!  Play it safe, and don’t infringe on other company’s (big or small) company name and trademarks.  Corporate identities usually have professional legal representatives on staff to ensure their online identity is maintained!

4.)  Avoid Hyphens and Numbers

General rule of great domain name registration is “avoid hyphens and numbers”.  From a brand perspective, it’s difficult to market YOUR “dash” COMPANY dash “NAME as brand-able website.  Avoid numbers like “Houses4U” or “HousesForYou”.  You may think its cute but from a marketing standpoint, it’s not.  Quite frankly, it’s unprofessional and can confuse the customer very easily.

3.)  Keep Business and Marketability in Mind

This is a common theme with the top rules so far.  However, it’s a category we can discuss all in its own.  You know your business the best. Internet professionals (yes, including savinDomains.com representatives know domains).  If you can, consult our 24/7 technical sales and support consultants.  It’s free to give our opinion.  Otherwise, asking third parties is always a good idea before you finalize your branding.  Things you’ve got ask yourself:  is this a catchy domain name? is the domain name brand-able?  can I market the domain name to a wide variety of customers? is the domain name customer specific?

2.) Spellcheck

If you think you are able to register single word dictionary names in this day of age, chances are you’ve probably misspelled it.  Basically, use a spell check!

1.)  Keep It Simple. Check, and Re-evaluate the Domain Name.

Finally, savinDomains.com recommends your choice of domain name “the shorter, the better”.  Unfortunately, not all short domain names are available.  Be sure to sort out other Top Level Domains (TLDs) such as the .org, .net or .biz if available.

Once you’ve determined your domain name, make sure to check, and re-evaluate it.  If not looking at the big picture, you may miss out on some pretty important things.  Take a look at this for example:

WhoRepresents.com or whorepresents.com
ExpertsExchange.com or expertsexchange.com
Speedofart.com or speedofart.com

In the start of a new decade, if your business doesn’t already have an online presence, your business is at a disadvantage.  That’s not to say, all is lost.  In fact, many small businesses still don’t have the knowledge or the means to get their business a website or domain name.  However, the fact you were able to find this blog is a testament that you are in the right direction.

According to www.internetworldstats.com and the US Census Bureau, 74.2% of the United States population are actually using the internet, and the number grows every year.   Your potentials customers are online, and if your business has expanded to an online presence, then now is the time to do so.

At savinDomains.com, we recommend a few easy steps to get your business online:

1.)  Register Your Domain Name with www.savinDomains.com:
A domain name is a website address that internet users can type it to reach your website.  We recommended that you keep a few things in mind.

a.)  Keep your domain name relevant to your business. If your business is called Front Porch Tea Cafe, then it would be wise to purchase the word-for-word domain name “FrontPorchTeaCafe.com”.

b.) Consider purchasing additional names for searchability and copyright reasons. For example, if your actual business is called “Elsa Adult Care Home” but you were an assisted living facility in Tucson, we recommend you purchase both:  “ElsaAdultCareHome.com” and “AssistedLivingFacilityTucson.com”.

c.)  Keep it short but sweet.   For example, if your company was called “Paint Drops and Castle Tops, Children’s Painting and Decor”, you would imagine that customers would be a bit hesitant to type that out.  Keep it short and sweet:  “CastleTops.com”.

2.)  Build Your Website:
Registering your domain is just the beginning.  The next step (and often fun part) is the creation and building of your website.  There’s a few ways to do it, depending on your skill set, budget and time!

a.)  Do-It-Yourself Website Builder:  Using our Website Tonight software, you can literally build a website in several hours.  Our intuitive templates, image uploader and content editor makes it easy for novice users and experts alike.  For more information:
http://savindomains.com/cheapest-website-builder

b.) Hire Us:  Using our Website Tonight software, we build you a custom website of your dreams!
http://savindomains.com/cheapest-website-builder/cheapest-website-design-custom

c.)  Do-It-Yourself with Dreamweaver or a 3rd Party Web Designer:  If you own website building software or want to hire a professional designer, all you need is the hosting!  Try our affordable and reliable shared hosting services:
http://savindomains.com/cheapest-website-hosting

3.)  Define (or Re-Define) Your Business Goals and Target Audience

a.)  Create a Business Plan:  If you haven’t done so already, refine specific goals you want to achieve.
b.)  Get Real:  Aim for feasible and acheivable goals.
c.)  Know Who You Are Marketing To:  Unless you have a multi-million dollar marketing and advertising budget, generalized online marketing will be rather difficult.  If you cater your online business and website to a specific market (ie. rather than dog trainers, you can be more specific and target Dog Trainers in Phoenix, Arizona).  Specifics can include: demographic, niche market, industry specific, age groups, and regions.

4.)  Keep Your Branding Consistent

From a marketing aspect, its very important to keep your website consistent.  From logos, to the type of font you use, the colors you are associated with, if you keep your branding consistent, consumers will be able to recognize and associate themselves with your company.  Imagine if Coca Cola used a different color and different font for anytime they advertised?  Luckily, their cursive red and white logo is an image engraved into consumers worldwide.

It’s not to late to get your business online.  It can be quite a simple process if you don’t let it overwhelm you.  Regardless, if you want your business to grow, get yourself online today.  Whether you need assistance or you can do it yourself, savinDomains.com can assist you with getting your business’ domain name registered and website online!